El street marketing, da impulso masivo a las marcas que lo saben utilizar, pues conecta de una forma clara y directa con el consumidor, esto, gracias a la innovación que se utiliza al adecuar espacios públicos a favor del producto o del tema que se quiere dar a conocer.
Coca-Cola, McDonald’s y el World Wildlife Fund (WWF) son marcas que han sabido explotar esta técnica below the line para atraer a miles de consumidores (en el caso de las dos primeras) y para concienciar sobre algún tema ecológico en el caso de WWF.
Aquí te dejamos ejemplos de cómo estas marcas han utilizado brillantemente el street marketing:
Today's consumers have become more demanding with brands and advertising, because no longer accept campaigns that sell to sell, but really captivate in every way and this is where the creativity of the hand below the listed line.
The street marketing, gives massive boost to brands they know how to use, it connects clearly and directly to the consumer, this, thanks to the innovation that is used to adapt public spaces for the product or item you want give out.
Coca-Cola, McDonald's and the World Wildlife Fund (WWF) are brands that have failed to exploit this technique below the line to attract thousands of consumers (in the case of the first two) and to raise awareness about an environmental issue in the case of WWF.
Here we leave examples of how these brands have brilliantly used the street marketing:
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